Animal welfare and commitment to higher welfare standards have always been fundamental to M&S. The RSPCA Assured logo on M&S packaging is your assurance that any animals involved in a product's production have been reared to the RSPCA's strict farm animal welfare standards, and have enjoyed a better quality of life.
When you buy M&S chicken carrying the RSPCA Assured logo lets you know that you are buying chicken raised to the RSPCA’s higher welfare standards. All M&S chicken is from slower-growing chickens that are RSPCA Assured.
100% of M&S farmed salmon is RSPCA Assured. By looking for the RSPCA Assured logo when you shop, you will be buying salmon which is raised and managed to a dedicated set of welfare standards.
100% of M&S pork is outdoor-bred RSPCA Assured. At M&S, you can find bacon, gammon, and lardons all carrying the RSPCA Assured logo and giving you the confidence to buy products knowing that they come from pigs that were raised and cared for to higher welfare standards.
In 2017, M&S became the first retailer to stock RSPCA Assured milk. Coming only from cows that live according to the RSPCA’s strict higher welfare standards, all milk on the shelves at M&S carries the RSPCA Assured logo.
- Steve McLean, Head of Agriculture and Fisheries